Message from our CEO

Message from our CEO

What does the spectator want?

Dear Reader

What would the reaction be if one cricket side were allowed to use a lighter and broader bat than the other side, or if one rugby team was allowed an extra man in the scrum and line out? How about a little electric motor to help a cyclist on a mountain pass in a tour but only for his exclusive use?

On the other hand when the super powers were embroiled in the space race any advantage at just about any cost was the order of the day. The same can be said for the arms race and it might be said justifiable so since coming second in war is not an option.

Spectator audiences want to see a fair contest where the best man wins. Watching a lightweight against a heavyweight doesn’t cut it. Spectator audiences are important, if not critical, to promoters and sponsors.

Where and how does this relate to motor racing?

At the outset of the fabulous invention of the motorcar, manufactures wanted to prove their product superiority in contests with other manufactures ‘s cars (A little bit like the space race scenario). Winning was important for the brand “Win on Sunday, Sell on Monday”. With the inevitable rules and regulations coming into play and the cost to purchase impacting on sales, it was within a short period of time that cars were grouped into classes and categories. This resulted in drivers making a difference and been elevated in status.

The racing driver wants the best equipment no doubt but also relishes the contest of out driving the opposition. It’s no fun blowing the F3’s off in your F1. As Sir Stirling Moss said, “No man admits to being a bad lover or a bad driver”.

It is clear that the pinnacle of motor racing is driver centric. This is why F1 trumps Endurance racing where driver input is diluted by having drivers share a car during a race. Hamilton won the world championship and Porsche won Le Mans.

So what is the optimum spectacle for drivers and spectators?

Let the best man win and embrace all the senses in the process. This means a level playing field i.e. Equal equipment which is fast, loud, smelly and beautiful to behold and requires skill and courage to master. Now if this could be achieved without breaking the bank it could be a sport and not an arms race.

AFRIX fits the profile.

Kind Regards

Neville Jordan
CEO of AFRIX Motorsport